Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its ownThere is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....If you liked this Element, read more from Robert Brunner and Stewart Emery, including "Do You Matter?: How Great Design Will Make People Love Your Company" (ISBN: 9780137142446).Available in print and digital formats.