Building a Design-Driven Corporate Culture

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company ( 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Discover the six core elements of the sustainably design-driven the elements of world-class “experience chain management.” Six core aspects of a design driven company form the acronym your mnemonic for easily recalling what to focus on as you strive towards experience chain management. The letters stand Flexible, Long-term vision, Authentic, Vigilant, Original, and Repeatable. Now, let’s zoom in and explore what these mean and how they must synchronize....