
Business: Foundations/Introduction Volume One
by Philip Kotler, Howard Davies, Gary M. Armstrong, Ross Brennan, Michael Harker, Kevan Scholes, Gerry Johnson, Jim Blythe, Pun-Lee Lam, Richard Whittington
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Foundations/Introduction. VOLUME I. Revised Fifth Edition. Compiled by The University of Edinburgh Business School The back cover reads "Your lecturer has created this personalised textbook to support your studies. It contains Pearson content from our world-renowned authors, and often industry leading case studies and articles. But, it's just the bits your lecturer knows you need - nothing extra! They may also have included their own, bespoke learning materials specific to your course."
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