Philip Kotler

Książki autora Philip Kotler

A Framework for Marketing Management

Philip Kotler, Kevin Lane Keller

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

Philip Kotler

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Philip Kotler, John A. Caslione

Confronting Capitalism: Real Solutions for a Troubled Economic System

Philip Kotler

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Philip Kotler, Nancy R. Lee

Kotler on Marketing: How to Create, Win, and Dominate Markets

Philip Kotler

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Philip Kotler, Fernando Trías de Bes

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Manajemen Pemasaran - Jilid 1

Philip Kotler, Kevin Lane Keller

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Iwan Setiawan

Marketing 5.0: Technology for Humanity

Philip Kotler, Iwan Setiawan

Marketing 6.0: The Future Is Immersive

Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Philip Kotler

Marketing Management

Philip Kotler, Kevin Lane Keller

Marketing Management: A South Asian Perspective

Philip Kotler

Positioning: The Battle for Your Mind

Al Ries, Jack Trout, Philip Kotler

Principles of Marketing

Philip Kotler, Gary Armstrong

Principles of Marketing : A South Asian Perspective

Philip Kotler, Gary M. Armstrong, Prafulla Y. Agnihotri, Ehsan Ul Haque

Social Marketing: Influencing Behaviors for Good

Philip Kotler, Nancy R. Lee

Ten Deadly Marketing Sins: Signs and Solutions

Philip Kotler