Seth Godin

Jobs understood that great marketing starts with great products.

Seth Godin mentioned this book on "The Tim Ferriss Show" podcast.

"An urgent must read, a seminal work that will surprise you on every single page." - Seth Godin

"Such a good book but you can’t give it to someone now. I've tried; it doesn’t work. You have to read it before you’ve been on the internet." - Seth Godin

"If you're looking for the next step on your journey to make a difference for others, here it is." - Seth Godin

"I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now." - Seth Godin

"A milestone! Well-researched, generous, actionable and important." - Seth Godin

"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard." - Seth Godin

"The first chapter alone will change your life." - Seth Godin

"The autobiography of charity: water." - Seth Godin