Seth Godin

"Helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard." - Seth Godin

"A milestone! Well-researched, generous, actionable and important." - Seth Godin

"An urgent must read, a seminal work that will surprise you on every single page." - Seth Godin

"If you're looking for the next step on your journey to make a difference for others, here it is." - Seth Godin

"The first chapter alone will change your life." - Seth Godin

Seth Godin mentioned this book on "The Tim Ferriss Show" podcast.

"Such a good book but you can’t give it to someone now. I've tried; it doesn’t work. You have to read it before you’ve been on the internet." - Seth Godin

Jobs understood that great marketing starts with great products.

"I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now." - Seth Godin

"The autobiography of charity: water." - Seth Godin