The Trust Factor in Business

Trust is the foundation of the collective mind of a board. No trust, no support or capital allocation. In The Trust Factor the author successfully highlights the significance and importance of trust in business relationships. The fundamentals of trust, as recorded in this publication, are logical and well supported by some of the most respected authors in modern business, which adds to the quality and credibility of the content. The 7Cs of trust offers a sound foundation and a very practical framework for any board that desires to create a high trust culture in their business. Modelling these values daily will go a long way in assisting all the stakeholders in the business to be successful and sustainable over the long term. - Prof Mervyn King Author of 'The Corporate Citizen'Chairman of the International Integrated Reporting CouncilSocial capital, or trust, is the vital glue that holds societies together. As Swanepoel indicates trust is often the less visible infrastructure of efficient transactions. Trust takes much longer to build than it does to break and of course works at the personal level, the organisations in which we work and very importantly citizens in a country. There are many good insights, great gems and much value in this publication. - Professor Nick Binedell Professor of Strategy and Leadership at the Gordon Institute of Business ScienceAnton Swanepoel's personal experiences of building trust in the context of financial services (not an industry one immediately associates with trustworthy behaviour) have resulted in an inspiring and easy-to-read text that brims with advice on how to build trust in a world where many deem it elusive. Far from a scholarly treatise on theories of trust, Swanepoel's book distills trust-building into a number of logical themes and behaviours that any practitioner who seeks to build a trusted reputation will find useful. In a time when stakes are high and trust is low, this is a welcome addition to the shelves. - Prof Nicola Kleyn Dean at Gordon Institute of Business Science