Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
by John A. Byrne, John Sculley
- Tytuł oryginalny
- Atomic Habits
- Język oryginału
- Angielski
- Liczba stron
- 320
- Wydawnictwo
- Avery
O tej książce
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends