Marketing Immunity: Breaking Through Customer Resistance
by Bruce Wexler, George Lazarus
- Tytuł oryginalny
- Atomic Habits
- Język oryginału
- Angielski
- Liczba stron
- 320
- Wydawnictwo
- Avery
O tej książce
Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products