Harvard Businessman Bible

Harvard Businessman BibleKorea has more than 6 million self-employed people. In the Korean society, retirement guarantee is an old word. Many people decide to start a business to prepare their second life after retirement and to start their own business freely from the organization. But the odds of success are so low that it is often said that one in ten has succeeded and the other has failed.What is the reason? Representative case of business establishment is also franchise establishment. I think that the probability of failure will be lower if you borrow the know-how and the manual of the big company as it is in the beginning of the startup. If only the manual is mastered, can anyone succeed in starting a business? Even if you are following the formula for entrepreneurship, you face a completely different reality when you start your own business. You can not solve all kinds of unforeseen adversities by manual alone. Daniel Eisenberg, author of the book, says that depth of insight is important, not manual. This is because the entrepreneurial spirit comes from breaking, twisting, and leaping existing values. Also, non-professional, not youthful and not innovative have no relation to success of start-up.What is needed for entrepreneurship is only the entrepreneurs hard work, ambition, strategy, unconventional thinking, business ability, leadership. If you are now an older person, not an expert, and you are hesitant to start a business because you do not have a great idea, lets meet this book. This book, which contains an impressive story of entrepreneurs from around the world, will give you a sense of how they have gone beyond the manual to achieve great value.