Handbook on Tourism Destinations Branding
by Simon Anholt
- Tytuł oryginalny
- Atomic Habits
- Język oryginału
- Angielski
- Liczba stron
- 320
- Wydawnictwo
- Avery
O tej książce
Recognizing the value of successfully building and managing a destinations brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers.
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