Cracking the Business Development Code: 7 Small Steps for You, 1 Giant Leap for Your Business

ABOUT THE Cracking the Business Development Code explains the fundamental formula for driving explosive and sustainable business BD = M+S+CS. Understanding the relationships in this simple and profound formula will enable you to transform YOUR BUSINESS (and your livelihood) into a thriving success in any competitive landscape. In this book you will learn, • Key principles that drive explosive, sustainable business-to-business growth • How to harness the “power of three” to achieve true customer loyalty • Why just a great sales team is never enough to be great • Seven proven steps for evaluating and re-engineering for explosive success If you liked Business Development For Dummies by Anna Kennedy; How Clients A Practical Guide to Business Development for Consulting and Professional Services by Tom McMakin; New Sales. The Essential Handbook for Prospecting and New Business Development by Mike Weinberg, or The Sales Development Build Repeatable Pipeline and Accelerate Growth with Inside by Trish Bertuzzi, you are going to LOVE Cracking the Business Development Code by Steve Jones. ***ABOUT THE C. Steven Jones has over thirty years of business development, sales, marketing, project management, and operational experience with Fortune 100 companies such as FedEx, Joy Global, Johnson Controls, and Morgan Stanley. He has also worked for two mid-market B2B firms, served as a small business start-up advisor, and been a small business owner himself. He holds a bachelor of science in technical business management and an associate of science degree in engineering.