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Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.Here is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

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Arianna Huffington

Arianna Huffington

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"Beautifully written and filled with such wisdom." - Arianna Huffington

Źródło: https://www.principles.com/

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"Ray Dalio has provided me with invaluable guidance and insights that are now available to you in Principles." - Bill Gates

Źródło: https://www.amazon.com/dp/1501124021

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"[The author] open sourced Bridgewater’s methods in [this book] and the results were good evidence that collectives can operate at higher levels when they are open and honest about and can see past their cognitive flaws." - Bryan Johnson

Źródło: https://medium.com/future-literacy/13-steps-to-cognitive-perfection-86e316569c3f

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"The book's buzz and the reaction of the people has been overwhelming." - Gary Vaynerchuk

Źródło: https://www.principles.com/endorsements/

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"A book I highly recommend." - Lex Fridman

Źródło: https://youtu.be/TISMidxdZoc?t=9

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"The book I wish I had as a young entrepreneur." - Mark Cuban

Źródło: https://www.principles.com/

"Everyone with goals and dreams can learn from [the author]'s approach." - Michael Bloomberg

Źródło: https://www.principles.com/endorsements/

Naval Ravikant

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"As with most non-fiction, the meat was in the beginning." - Naval Ravikant

Źródło: https://x.com/naval/status/946068027367342080

Tim Ferriss

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"I highly, highly recommend this book. It has already changed how I think about making decisions in my life and in my business." - Tim Ferriss

Źródło: https://www.amazon.com/dp/1501124021

Tony Robbins

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"[Ray Dalio] tells you how he figured it all out – and about all the principles that guided him toward success in his life, business and finances." - Tony Robbins

Źródło: https://www.tonyrobbins.com/news/tonys-top-6-books-right-now/

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"[One of] the 10 books with the most page-for-page wisdom." - James Clear

Źródło: https://jamesclear.com/best-books/wisdom

Jack Dorsey

Jack Dorsey

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"Helpful in showing people how to operate by clearly articulated and shared principles that lead to faster progress." - Jack Dorsey

Źródło: https://www.principles.com/endorsements/

Reed Hastings

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"Had a profound positive impact on my leeadership style." - Reed Hastings

Źródło: https://www.principles.com/

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