Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Alina Wheeler

Polecane przez 2 ekspertów

O tej książce

Praise for previous editions of Designing Brand An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts

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Polecane przez ekspertów

P

Patrick Collison

5 książek
“"It's excellent: exceptionally data-rich and comprehensive." - Patrick Collison”

Źródło: https://x.com/patrickc/status/1742002242012807553

J

Jack Ma

2 książek
“Jack Ma always carries a copy of this book.”

Źródło: https://www.forbes.com/sites/christophernelson/2015/07/17/the-influential-book-in-alibaba-founder-jack-mas-briefcase/