22 niezmienne prawa marketingu. Naruszasz je na własne ryzyko!

Jack Trout | Al Ries

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.<p>Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as <i>The 22 Immutable Laws of Branding</i> and <i>Positioning: The Battle for Your Mind</i> and the author of <i>Focus: The Future of Your Company Depends on It.</i> His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries &amp; Ries in Roswell, Georgia. She is the coauthor of <i>The 22 Immutable Laws of Branding.</i> Together they speak and consult with major companies around the globe.</p>