Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler

<p>Praise for previous editions of <i>Designing Brand Identity</i>: </p><p>"An inspiring and powerful toolkit."</p><p><i>—The Marketer</i> </p><p>"Alina Wheeler provides a practical structure for the brand building process."</p><p>—Al Ries, coauthor, <i>Positioning</i> </p><p>"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."</p><p>—Marty Neumeier, author, <i>The Brand Gap</i> </p><p>"A valued reference book for all members of the branding team."</p><p> <i>—Communication Arts</i> </p>