Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
“This is a hands-on guide to making your company a compelling marketplace force.”— Industry Week <br /><br />Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.<br /><br />Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .<br /><br />· Covers in depth the five key elements common to all great enduring companies<br />· Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization<br />· Demonstrates how to develop the most effective leadership style for your specific situation<br />· Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does<br />· Explains how to resolve the critical strategic issues faced by every small and mid-sized firm<br />· Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves<br /><br />“ Beyond Entrepreneurship is a blueprint for becoming great.” – Entrepreneur Magazine