Steve Rivkin

Książki autora Steve Rivkin

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Differentiate or Die

Jack Trout, Steve Rivkin

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Differenzierung im Hyperwettbewerb: Der Schlüssel für das Überleben von Marken

Jack Trout, Steve Rivkin, Lorenz Wied

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Reposicionamento - Marketing para a era de competição, mudança e crise

Jack Trout, Steve Rivkin

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Repositioning: Marketing in an Era of Competition, Change and Crisis

Jack Trout, Steve Rivkin

Repozycjonowanie

Jack Trout, Steve Rivkin

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The Making of a Name: The Inside Story of the Brands We Buy

Jack Trout, Steve Rivkin, Fraser Sutherland

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The Power of Simplicity

Jack Trout, Steve Rivkin