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Jack Trout
10 książek
Książki autora Jack Trout
Big Brands, Big Trouble: Lessons Learned the Hard Way
Jack Trout
Bottom-Up Marketing
Al Ries, Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout
Jack Trout on Strategy
Jack Trout
Marketing Warfare
Al Ries, Jack Trout
Positioning: The Battle for Your Mind
Al Ries, Jack Trout, Philip Kotler
Repositioning: Marketing in an Era of Competition, Change and Crisis
Jack Trout, Steve Rivkin
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Al Ries, Jack Trout
The New Positioning: The Latest on the World's #1 Business Strategy
Jack Trout
The Power of Simplicity
Jack Trout, Steve Rivkin