Geoffrey A. Moore

Książki autora Geoffrey A. Moore

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Przeskoczyć przepaść. Jak trafić z nowoczesnym produktem do każdego klienta

Geoffrey A. Moore

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Geoffrey A. Moore

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

Geoffrey A. Moore

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption

Geoffrey A. Moore

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

Geoffrey A. Moore

The Gorilla Game: Picking Winners in High Technology

Geoffrey A. Moore, Paul Johnson