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Al Ries
12 książek
Książki autora Al Ries
Bottom-Up Marketing
Al Ries, Jack Trout
Focus: The Future of Your Company Depends on It
Al Ries
Marketing Warfare
Al Ries, Jack Trout
Positioning: The Battle for Your Mind
Al Ries, Jack Trout, Philip Kotler
The 11 Immutable Laws of Internet Branding
Al Ries, Laura Ries
The 22 Immutable Laws of Branding & The 11 Immutable Laws of Internet Branding: How to Build a Product or Service Into a World-Class Brand
Al Ries, Laura Ries, David Drummond
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Al Ries, Laura Ries
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Al Ries, Jack Trout
The Fall of Advertising & the Rise of PR
Al Ries, Laura Ries
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Al Ries, Laura Ries
Visual Hammer: Nail your brand into the mind with the emotional power of a visual
Al Ries, Laura Ries
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Al Ries, Laura Ries